As your small pizza business grows you may be inundated with customers asking you about Search Engine Optimization and how it helps your small pizza business grow. What they don’t realize is how important SEO is to your business success. If your business has any chance of success, it is vital to grow your customer base and keep them there. The best way to do that is to stay on top of what people are searching for and make sure your website pops up where it is needed most.
There are two general search engine optimization techniques by which businesses address this issue – Search Engine Optimization and Pay-Per-Click. But which technique is right for you and your company? Is it better to drive traffic to your website organically using on-page SEO techniques and then use pay-per-click marketing to raise your ranking in the search results? Or would it be better to get an edge with pay-per-click and rank higher in the first page of the search results for targeted keywords? Which technique is more effective, which brings more customers to your website?
Today’s online business is built on a foundation of Search Engine Optimization, otherwise known as SEO. Organic SEO is what most companies practicing Internet marketing practice today. It is the process of optimizing your website so that it is ranked higher in the search engines for certain keywords. Pay-per-click is another way of advertising online using sponsored ads, text links, and images.
Companies with a strong organic search results ranking often receive free advertising from paid advertisements, and many times have a high click through rate. They pay for this targeted traffic because without it their websites would never achieve the success that they do. However, there are some advantages of using both organic search results and pay-per-click advertising.
SEO is good for the bottom line because it drives traffic to your websites.
Pay-per-click ads are used as a source of income to advertisers. When someone clicks on your ad, you get paid. This type of online advertising has a 100% return on investment.
However, the pay-per-click industry is not without its disadvantages. The main disadvantage is that it can require you to spend money on Google AdWords or Facebook ads. These types of ads bring in instant cash but the cost can quickly add up. Another disadvantage of PPC is that it requires a high percentage of traffic to be turned into paying customers. So if you do not have a large number of followers you may find that your ads rarely generate any traffic.
If you have a lot of followers then your Facebook ads can bring you instant cash. However, if you do not have a lot of followers then your Facebook ads might just end up in the waste. If you do not have any website then you might want to consider using Google AdWords. If you use the proper keywords in your advertisement then you can help boost the ranking of your website in the search engine results. If you already have a website then using AdWords is a great way of advertising your business.
There are many ways to boost the rankings of your websites and search traffic.
Some of these methods include using Pay-Per-Click, search engine optimization, and Facebook ads. You can retarget your advertisements as well. Retargeting is when you purchase advertisement space on another website, similar to what you will do with Facebook ads.
This method is called sponsored results. A company that sponsors you in this way will place their logo on your web page and then you will get a percentage of the traffic that they generate for a specified period of time. This method is great for the new entrepreneur that has not built up much web traffic. The company will be willing to pay you for the traffic that you generate for them. If you are a top ten finisher in the weekly auctions or top twenty of the searches for a given keyword then you may want to think about using sponsored results. This will allow you to increase your traffic and increase your profits.
Social media is a great way to get traffic to your website and once you build up a large enough social media following you can use it for marketing purposes. You should include some form of social media marketing in your marketing plan and you should use a combination of both Search Engine Optimization and social media. If you combine Search Engine Optimization with social media, you will increase your chances of increasing your ranking within the major search engines which will increase your chances of gaining more traffic.
- Pay per click advertising and paid ads within the search results are also popular ways of generating traffic.
- Pay per click advertising works very well when you have carefully selected your targeted customers.
- Pay per click ads work by placing an ad that runs along the edges of the search results pages.
- If you position your ad correctly you will be able to grab visitors from these positions and you may end up raking in a lot of free targeted traffic.